Sion Jones

Sales Operations Director at Aparito

Sion Jones has a diverse range of work experience spanning various industries and roles. Most recently, in 2022, they served as the Sales Operations Director at Aparito, a global health tech company. In this role, they developed and implemented a targeted demand and lead generation program and led the sales and marketing strategy for the company's product in the US market.

From 2020 to 2021, Sion was the Head of Sales & Marketing at Kays Medical Ltd, where they developed and managed the UK marketing strategy for medical supplies, occupational health, and training. Sion also created integrated multi-channel campaigns and oversaw new product launches.

Prior to that, Sion held the position of Head of Marketing - Omnichannel at Darwin Escapes, a leisure brand with multiple holiday resorts and golf courses across the UK. Here, they led cross-functional projects aimed at generating demand and leads for holidays and holiday home ownership. Sion also played a key role in developing a new website with an integrated booking system.

Sion's previous experience includes serving as the General Manager - North Wales Development Region for the Welsh Rugby Union, where they focused on increasing participation and success in rugby. Sion also held the role of Head of Marketing - Retail at BDB, where they worked with retail brands to establish marketing strategies, and as the Director and General Manager at The Scott Partnership.

Sion has extensive experience in the marketing industry, having served as the Managing Director of Golley Slater, a full-service marketing services group, and as the Client Services Director at TMP Directional Marketing.

Throughout their career, Sion has demonstrated expertise in sales and marketing strategy development, demand and lead generation, website development, cross-functional project management, and retail marketing.

Sion Jones attended the University of Hertfordshire from 1988 to 1991, where they obtained a Bachelor of Arts (BA) degree in Business Management with a focus on marketing, strategic planning, analytics, advertising, and communications.

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Timeline

  • Sales Operations Director

    January, 2022 - present