Ian Medlock

Ian Medlock is currently the VP of Growth at Apartment List. Prior to this, they were the Email Marketing Manager at Virgin America from April 2010 to December 2011. There, they led digital marketing from production and development to analytics and optimization. Ian also drove direct response and brand strategies for online media, paid search, and email. Additionally, Ian designed, developed, and produced email templates to maximize performance across KPIs. Ian built testing strategies using email and web analytics to increase efficiency of messaging across multiple campaign objectives. Furthermore, they supported increased channel growth and contribution to revenue goals. Some key accomplishments during their time at Virgin America include introducing a dynamic content strategy resulting in increased traffic and conversion as well as leading API integration to facilitate automated email campaigns. Ian is skilled in Omniture SiteCatalyst platform for managing web/channel performance analysis.

Prior to Virgin America, Ian was an Account Manager at Acxiom from August 2007 to April 2010. Before that, they were an Operations Manager at ACC Consultants from October 2005 to June 2007. Ian's first job out of college was as a professional golfer from June 2004 to October 2005. Ian began their professional career as a Financial Analyst Intern at Amgen from May 2002 to August 2002.

Ian Medlock received their undergraduate degree in marketing from the UNM Anderson School of Management and is currently a candidate for a Master of Business Administration at The Wharton School.

Ian Medlock reports to Matthew Woods, CEO. Some of their coworkers include Didi Bahir - Co-Founder & CEO, Diffe.rent, Dana Geisler - VP, Sales & Client Experience, and Jay Doughty - Chief Revenue Officer.