APC
Brooke Begnaud is a seasoned Senior Event Strategist at IBM, with a career spanning over two decades since 2001. In the role of Global Campaign Manager for the Financial Services Sector, Brooke has led marketing initiatives aimed at positioning IBM as a leader in cognitive computing and digital transformation for the banking industry. Previous roles include Demand Programs Leader for the North America IBM/Oracle Alliance, where strategic campaigns were developed to drive revenue, and Campaign Strategist across various marketing programs that significantly contributed to software revenue growth. Currently serving as Marketing Manager for AI Applications at the Alliance of Professionals & Consultants, Inc., Brooke manages a large user community and has driven substantial pipeline revenue through user engagement initiatives. Educational background includes a BBA in Marketing and Management from Stephen F. Austin State University.
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