Bill Hoover

Chief Financial Officer at Aperia Technologies

Bill Hoover has a long and varied career in finance and operations. Bill began their career in 2001 as the Vice President of Finance and Operations at Cyanea Systems Corp., a 90+ employee VC funded startup application management software development company. Bill was brought in to create a business plan and operating model, secure initial financing, build an initial team, and implement scalable business operations. Bill was successful in securing multiple VC funding rounds totaling $13M and supported the basis for the sale of the company.

In 2005, Bill became the Vice President of M&A and Business Integration at BMHC (SelectBuild Construction Division). Bill was tasked with developing the M&A "playbook" for quick integration of companies from private to public operating mechanics. Bill managed all aspects of business integration for nine newly acquired companies and two operational mergers, which resulted in the addition of 9,000 employees and annualized revenue growth from $1B to over $2B.

In 2006, Bill was hired as the Vice President of Finance and Operations at Five Across, an early-stage venture capital funded startup social networking and online community building company. Bill created a business plan and operational model which secured interim VC funding and sale in the first three months.

From 2007 to 2008, Bill worked as a Strategy Consultant providing strategic consulting services. In 2008, they became the Vice President of Finance at DNA Direct, a company that was later acquired by Medco.

In 2009, Bill was hired as the Vice President of Finance and Operations at YottaMark, Inc., a 75+ employee VC funded SaaS Software Company. Bill was instrumental in securing multiple VC funding rounds (Series B to D) of $53M+ and a working capital Debt facility.

In 2014, Bill took a position as the Senior Vice President of Finance and Operations at JumpstartMD, a 100+ enterprise with eleven weight loss and wellness clinics. Bill was brought in to address declining operational performance, inability to close timely, project financial performance, and cash shortfall issues. Bill designed, developed, and implemented a forecasting model to fuel operational growth and more effectively manage cash.

In 2016, Bill became the Vice President of Finance and Administration at Back to the Roots, Inc., a 20+ employee startup CPG company. Bill was the first finance hire and was instrumental in growing Revenue by over 30% to $8M and increasing SKU's to 17.

In 2017, Bill joined Vidado (which was later acquired by SS&C Technologies) as the Chief Financial Officer. Bill was brought in at the request of the Board to provide feedback and solutions for ongoing performance issues and a path for moving the company forward. Bill was a key part of a new management team tasked with realigning the company sales offerings, improving overall margins, and reducing cash burn.

Most recently, in 2021, Bill joined Aperia Technologies as the Chief Financial Officer. Bill is responsible for reporting directly to the CEO of the 80+ Manufacturing and Technology based startup focused on engineering solutions to make transportation more efficient, safer, and better for the environment.

Bill Hoover began their educational journey at Campolindo High School. Bill then attended the University of California, Berkeley, where they earned a BS in Business Administration with an emphasis in Accounting and Finance in 1986.

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