Apex Benefits
Margaret Osborn has a diverse and extensive work experience. Margaret is currently the Vice President of Marketing at Apex Benefits, a company that provides custom strategies for lowering healthcare and pharmacy benefits costs. Prior to this role, they served as the Director of Marketing Communications at Apex Benefits for three years.
Before joining Apex Benefits, Margaret was the owner and president of WhiteHot Marketing, a marketing communications firm that catered to clients in various industries. Margaret provided branding, competitive positioning, and product marketing services.
Margaret also worked as the Vice President of Marketing and PR at a PR firm specializing in strategic branding and integrated marketing communications. Margaret provided strategic planning and business counsel to high-tech, life science, healthcare, and industrial B2B firms.
Early in their career, Margaret served as the Director of Marketing, PR, and Planning at a full-service hospital. Margaret oversaw public and media relations, advertising, marketing communications, web strategy, and business development. Margaret successfully turned around low patient and visitor satisfaction ratings and established partnerships with media outlets and businesses.
Margaret Osborn holds a Bachelor of Science (BS) degree in Journalism from Ball State University. Margaret also obtained a Master of Arts (MA) degree in Public Relations from the same university. In addition, Margaret has obtained a certification as a Certified Mentor with Engage Mentoring from Engage Mentoring in March 2023.