Apex Digital Co.
Caleb Bennett is an experienced Paid Media Strategist with a strong background in managing digital advertising campaigns across various platforms. Currently at Apex Digital Co., Caleb specializes in Google Ads and Meta Ads, focusing on optimization and management to enhance client performance. Prior experience includes roles at Red Door Interactive, where Caleb oversaw paid media for Fortune 500+ clients with significant monthly budgets, and at DEKSIA, where notable achievements included boosting conversion rates by 83% and increasing overall conversions by 485%. Earlier positions include a PPC Specialist role at Agency FIFTY3 and an internship at DEKSIA, showcasing a progressive career in digital marketing. Education was completed at Ferris State University from 2014 to 2016.
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Apex Digital Co.
Performance marketing can mean so many things. To us, it means constant tweaking and tinkering with ad copy, keywords, targeting, and user experience from the ad click until they convert. Constant iteration, seeing what works and what doesn’t—doubling down on what works and axing what doesn't.