Denita Carani

DeNita Carani serves as the Chief Operating Officer at Apex Leadership Co, focusing on enhancing efficiency and profitability for a national franchise system since February 2025. Prior to this role, DeNita held the position of Brand President at Pet Wants, managing franchise development, operations, and marketing while implementing innovative strategies to enhance financial performance from October 2022 to January 2025. From 2010 to November 2022, DeNita worked at Jovie as Vice President of Operations, consolidating operational functions under a single leadership role. Earlier experience includes founding and leading Care 24, Inc., which became a leading provider of medical alert devices in the Southeastern United States, as well as various leadership roles at Philips Home Monitoring, including Area Vice President and Regional Sales Director. DeNita obtained a Master of Business Administration from California Coast University in May 2023.