Balint Sipos - Marketing Operations

Balint Sipos is an experienced Marketing Operations Manager with a strong track record in developing and implementing marketing strategies and processes across various organizations. Currently at APEXX Global since October 2023, Balint previously held similar roles at Optimizely and Episerver, including leadership positions focusing on marketing analytics, account-based marketing, and martech stack management. With significant expertise in multi-touch marketing attribution, opportunity attribution models, and data analysis using tools like Power BI and Salesforce, Balint has consistently optimized marketing performance and contributed to successful campaign strategies. An extensive background in digital marketing, demand generation, and cross-functional team collaboration further underscores Balint's capabilities in driving impactful marketing initiatives. Balint holds an MSc in Economics with a focus on Marketing from Magyar Agrár- és Élettudományi Egyetem.