Rossana Escalante

Head of Business Development at Aplazo

Rossana Escalante has a wealth of experience in business development and management. Rossana began their career in 2007 as an intern for Pfizer, where they provided support for brand managers in the form of analysis and strategy development. In 2009, they moved to Pfizer Mexico as a Targeting and Territory Analyst. Rossana then returned to Pfizer in 2010, where they held three roles: Market Analytics Manager, Brand Coordinator, and Sales Operations Coordinator. In 2013, they became Global Project Manager for GC Aesthetics. In 2016, they co-founded DRIVE App and served as its CEO. In 2020, they joined Mercado Libre as Manager SMBs & Partners - Online Payments. Her most recent role is Head of Business Development at Aplazo, a position they have held since 2021. Additionally, they have been a Partner at Intersect® since 2015, where they lead innovative start-up ventures and develops commercial strategies for various industries.

Rossana Escalante obtained a Lic in Mercadotecnia from Universidad Iberoamericana, Ciudad de México between 2006 and 2010. Rossana then completed a degree in Marketing at the same institution. In 2016, they obtained a Masters Degree in Internet Business (MIB) from ISDI. In 2017, they obtained a certification in Adwords from Google. In 2022, they were certified as an ISDI Professor.

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