Yvonne Martinez d´Harcourt

Yvonne Martinez d'Harcourt has a diverse work experience in marketing and management roles. Yvonne began their career in 2009 as the Label Manager at Bobo Producciones, where they were responsible for the sale, promotion, distribution, and logistics of music artists. Yvonne then moved to BANAMEX BANCO NACIONAL DE MÉXICO in 2010, where they were Assistant Account Intelligence Unit, managing corporate accounts and implementing a new system to make the use of accounts more efficient. From 2010 to 2012, they were Project/Accounts at Circus Marketing, where they were involved in the planning, development, and execution of over 50 projects. In 2014, they began working at Comunicaciones Alazraki as an Account Manager, leading customer service and creating and implementing 360° campaigns. In 2020, they became the Head of Marketing at Grupo IAMSA, where they were responsible for the marketing area, generating strategies for each of the group's brands. In 2021, they began their current role as B2C Senior Marketing Manager at Aplazo.

Yvonne Martinez d´Harcourt completed a Diplomatura in Administration and Project Management from Universidad Iberoamericana, Ciudad de México in 2020. Yvonne also earned a degree in Marketing from the same university between 2005 and 2009. Additionally, they obtained a Certification in Digital Marketing Fundamentals from Google in April 2020.