A+E Global Media
Sajjad Ahmed is a seasoned professional with significant experience in ad sales research, currently serving as a Senior Manager at A+E Networks since June 2014. In this role, Sajjad forecasts TVE inventory availability and ad load factors to optimize revenue potential, manages audience targeting through various Data Management Platforms, and supports A+E Precision & Performance by assisting in behavioral data-driven research efforts. Sajjad also provides insights to internal stakeholders regarding industry trends and tests new technologies to enhance strategic decision-making. Prior to A+E Networks, Sajjad held various roles at CoxReps from May 2008 to June 2014, including Research Manager and Senior Research Analyst.
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