Iain Duff

Iain Duff is an accomplished Creative Director and Design Director with extensive experience in leading design teams and developing innovative design processes. Currently serving as Creative Director at genieology and Design Director at IBM iX since February 2018, Iain has also held the position of Design Director at Deloitte México, where leadership of a remote team focused on creating a comprehensive design language system for a significant client in Latin America was achieved. Previous roles include Creative Director at GRAMPY, where Iain managed local and remote teams to deliver visual assets and digital products for finance and travel sectors, and various consulting positions that involved UX strategy and creative direction for renowned companies such as IBM and MoneySuperMarket.com.