apostrophy (formerly genieology)
Samantha Alessandro is a seasoned professional with extensive experience in project management and digital transformation within the financial services sector. Currently serving as Delivery Director at genieology since August 2021, Samantha previously held roles at First Abu Dhabi Bank as a Digital and Technology Change Project Manager and at Publicis Sapient as a Scrum Master/Product Owner for the TAMM digital transformation project. Prior roles include Senior Project Manager at Barclays, Management Consultant at Khonology, and Project Manager/Business Analyst at ING, where significant contributions were made to client lifecycle management and regulatory compliance. Samantha holds a Bachelor of Science in Finance from the European University Barcelona and has pursued further education through JDX Academy, along with foundational studies at various international institutions.
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apostrophy (formerly genieology)
We’re a product-led growth consultancy turning business DNA into magical brand experiences At apostrophy, we specialise in the science of storytelling. Understanding the essence that makes your business what it is. Then bringing it to life through purposeful execution نحن فريق من خبرات استثنائية وثقافات متعدّدة، نعمل على منح العلامة التجارية هويّتها الفريدة، وجوهرها الذي يميّزها عن منافسيها، ونعزّز ولاء عملائها من خلال خلق استراتيجية متكاملة للتواصل تبني ولاء العميل على أسس من الثقة والمصداقية.