apostrophy (formerly genieology)
Selin Sargut Dayan is an experienced UX design professional currently serving as UX Design Lead at apostrophy since April 2021 and as a Founding Member of Beyond Community since January 2021. Previous roles include UX Design Lead, Senior UX Designer, and UX Designer at IBM iX from April 2017 to April 2021, where the focus was on innovative digital design solutions. Prior to that, Selin worked as a UI/UX Designer at Intel Corporation from June 2014 to September 2016, developing visual concepts and user experiences. Selin holds a Brand Practice MA in Brand Management from Sabanci University and a BA in Visual Art and Visual Communication Design from the same institution, along with a Bachelor's degree from Accademia di Belle Arti di Roma in Multimedia Art and Technology. Education also includes completion of high school at Lycée Saint Joseph Istanbul.
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apostrophy (formerly genieology)
We’re a product-led growth consultancy turning business DNA into magical brand experiences At apostrophy, we specialise in the science of storytelling. Understanding the essence that makes your business what it is. Then bringing it to life through purposeful execution نحن فريق من خبرات استثنائية وثقافات متعدّدة، نعمل على منح العلامة التجارية هويّتها الفريدة، وجوهرها الذي يميّزها عن منافسيها، ونعزّز ولاء عملائها من خلال خلق استراتيجية متكاملة للتواصل تبني ولاء العميل على أسس من الثقة والمصداقية.