Elinor Edberg

Elinor Edberg is an experienced product and brand manager with a strong background in personal care and cosmetics. Currently serving as the Product Manager for Private Label at Apoteket since April 2024, Elinor develops personal care products for the company's brands including Apoteket, Apoliva, and Försvarets. Prior to this role, Elinor was a Brand Manager at Karo Healthcare from September 2020 to April 2024, overseeing brands in the intimate care and digestive health sectors. From November 2017 to August 2020, Elinor worked at Independent Beauty Sweden AB as both Brand Manager and Product Developer, launching the vegan skincare brand Indy Beauty and managing numerous product development projects. Elinor's career began at Henkel, where roles included Nordic Junior Brand Manager and a Nordic Marketing Intern. Elinor holds a Master of Science in Business and Management with a focus in Strategic Marketing Management and a Bachelor of Science in Business and Economics, both from Uppsala University, along with additional education from Université Laval and Tibble Fristående Gymnasium.