Fouad Saeidi has an extensive background in digital marketing and mobile app marketing. Fouad is the Founder and CEO of App Guardians, a mobile marketing agency that focuses on app growth and product evolution. Prior to founding App Guardians in 2018, Fouad worked as the Global Mobile App Marketing & ASO Lead at Sage from 2014 to 2019. In this role, they were responsible for leading the mobile marketing and app store strategy for the company's global operations. Fouad also worked as the Online Marketing Strategy Manager for North America at Sage from 2014 to 2016. Before joining Sage, they founded their own consulting firm, Fouad Saeidi Consulting, where they provided services in online customer acquisition, SEO/SEM, digital planning, and analytics. Fouad has also held marketing roles at Brighton College Canada, YMC Network, and Balley Ventures Inc., where they managed digital marketing strategies, user acquisition, and affiliate marketing initiatives.
Fouad Saeidi's education history is as follows:
From 2005 to 2008, Fouad attended The University of Winnipeg and obtained a Bachelor of Business Administration (B.B.A) degree in Business Administration.
In 2009, Fouad enrolled at The University of British Columbia and completed a post-graduate program in Integrated Digital Analytics, which lasted until 2011.
In 2010, Fouad simultaneously pursued a Certificate in Management from Simon Fraser University, focusing on Risk Management. Fouad completed this program in 2012.
In 2016, Fouad received a Pragmatic Marketing certification, specifically Pragmatic Marketing Certified Level 3, from Pragmatic Marketing.
Later in 2018, Fouad attended the British Columbia Institute of Technology for a short-term course on Relational Database & SQL.
Fouad also obtained various additional certifications, namely Pragmatic Marketing - Foundations, Pragmatic Marketing - Launch, Pragmatic Marketing- Market, Brightedge SEO Certification, Awards of Achievement in Web Analytics, a Certificate in Management from Simon Fraser University, Google AdWords Certification, HootSuite University, and Hubspot Inbound Certification. However, the specific months and years of these additional certifications are not provided.
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App Guardians - App Growth Network's Mobile Marketing Agency
App Guardians is a mobile-first advertising agency offering next-level growth solutions. Our team of experienced mobile professionals provide best-in-class strategic and creative UA growth services to grow our clients’ brands. Our strategies, driven by data and inspired by creativity, utilize the most cutting-edge techniques for mobile growth that place our clients' user acquisition among the top results. Working with App Guardians will give you an unbeatable edge for your unique solution. Our 5 key areas of expertise include: 1) Paid User Acquisition We craft user acquisition strategies and develop stand-out creatives to help you achieve the lowest possible cost per acquisition and boost your ROI. Beyond Apple Search Ads and Google Ads, we leverage emerging tactics with UGC on Meta, Instagram, and TikTok to scale profitably. 2) Creative Services Our in-house creative and design teams are dedicated to creative, collaborative solutions that capture and convert. Screenshots, app preview videos, logos, static ads, video ads, web banners – we do it all. We ensure your campaigns define your brand in the industry. 3) App Store Optimization (ASO) To master the art and science of ASO, you need a dedicated expert team. App Guardians work with our clients to test advanced ASO methods that will achieve next-level growth in organic traffic and increase visibility and conversion rates in the App Store and Google Play Store. 4) Retention & CRM Retaining users and nurturing loyalty means focusing on the long game. We develop data-driven strategies using our CRM partner tools to pinpoint the right cross-device approach to achieve your app engagement and customer retention goals. 5) Subscription Revenue Optimization (SRO) Lifetime Value is created when you can grow with users and maintain high functional use. We perform a thorough app audit to help you identify the best opportunities to grow revenue and subscriber LTV.
Employees
11-50