Egor Goriachev

Egor Goriachev has a diverse work experience in the mobile marketing and advertising industry. Egor currently works at AppAgent, a strategic and creative mobile marketing agency, where they serve as the Growth Team Lead. Egor joined the company in November 2019 as a Mobile Marketing Manager and was promoted to their current role in April 2022.

Prior to joining AppAgent, Egor worked as a User Acquisition Manager at ZiMAD from October 2018 to September 2019.

In 2018, Egor gained experience at 404 Group, where they held the role of Media Buyer. During their time there, they worked on contextual advertising campaigns in platforms such as Google Ads, Yandex Direct, and Yahoo Gemini to promote products globally. Egor also collaborated with major web ad networks to increase the number of effective traffic suppliers and managed and developed landing pages. Additionally, Egor implemented and managed web retargeting campaigns with Adroll.

Before their role as a Media Buyer, Egor briefly worked as a Marketing Intern at 404 Group, where they gained practical experience in the industry.

Overall, Egor Goriachev has a strong background in mobile marketing, user acquisition, media buying, and campaign management.

Egor Goriachev obtained their Bachelor's degree in International Business from the Higher School of Economics from 2015 to 2019. In 2017, they also participated in an exchange program at the University of Navarra. Additionally, they have acquired several certifications including the SearchAdsHQ Professional Exam for Search Ads from SearchAdsHQ in April 2020, Fundamentals of Digital Marketing from Google in October 2019, Introduction to Search Engine Optimization from a course provider in October 2019, The Web Developer Bootcamp from Udemy in January 2019, Banking & Financial Intermediation: Concepts, Risks, Capital & Regulation from edX in December 2018, Brand New Brand, Graphic Design, Ideas from the History of Graphic Design, Introduction to Imagemaking, Introduction to Typography, and Fundamentals of Graphic Design from Coursera between February 2018 and August 2018. Additionally, they obtained certifications in Statistical Learning from Stanford Online in December 2017 and Game Theory from Coursera in October 2017. Recent certifications include Apple Search Ads Certification from Apple in April 2021, Google Ads Apps Certification from Google Digital Academy (Skillshop) in June 2021 and June 2020, Google Ads Search Certification from Google Digital Academy (Skillshop) in January 2020, DoubleClick Campaign Manager Basics from Intellum in August 2018, and AdWords Search Certification from Intellum in July 2018.