Joanna Lawrence-Smith

Joanna Lawrence-Smith is an accomplished Group Account Director with extensive experience in leading strategic and creative partnerships across various sectors, including technology and consumer brands. At Apparent, Joanna spearheads a partnership with Google's Global Cloud to develop customer-focused solutions. Prior roles include managing key clients such as PepsiCo and Spotify at Akcelo, and overseeing major brands like Lion Beer and McDonald's at VMLY&R ANZ. Joanna's career also includes significant marketing and communications roles, with expertise in campaign strategy, brand development, and cross-functional team leadership. Educational qualifications include a Master of Marketing from UNSW and a Bachelor of Arts from the University of New England.