Michelle Tan is a Digital Experience Strategist with over 10 years of experience in digital agencies across Sydney, Amsterdam, and Toronto. Having started as a digital producer and project manager, they transitioned into a strategist role, most recently serving as a co-founder of 10Nineteen, where they collaborate with CX executives to enhance digital customer experiences. Currently, Michelle is a Senior CX Strategist at Apparent, focusing on human-centric digital strategies. Their educational background includes a Master of Business in Public Relations and a Bachelor's Degree in Music from Queensland University of Technology.
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