William Thomas is a seasoned marketing operations professional with extensive experience in digital marketing and systems administration. Currently serving as Senior Manager of Marketing Operations at Appcast, Inc. since September 2025, William previously held various senior roles at SmartBear from October 2015 to September 2025, including Senior Manager of Marketing Systems and Senior Systems Administrator. Earlier experience includes a role as Digital Marketing Specialist at Lavastorm Analytics, where William was responsible for Marketo administration, website overhaul, graphic design, and web analytics reporting. Educationally, William holds a Bachelor of Science in Advertising from Suffolk University and completed studies at Boston Latin School.
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