James Erickson is a seasoned market research professional with extensive experience across various industries. Currently serving as Market Research Manager at AppFolio, Inc. since October 2021, Erickson previously held positions at Veracode as Manager of Market Intelligence and at Mindbody as Lead Market Research Analyst, where responsibilities included market research, competitive intelligence, and strategy consulting for both B2B and consumer products. As Co-Founder and COO of Purple Squirrel, a two-sided marketplace for job seekers and employer brand advocates, Erickson raised substantial funding. Previous experience at Forrester Research involved managing research initiatives for Fortune 500 companies in the Middle East and Africa, focusing on sales enablement and market strategies. Earning a B.A. in History and Political Science from UCLA, Erickson also studied at Københavns Universitet - University of Copenhagen.
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