Nataly Aleksakhina

Nataly Aleksakhina has over 6 years of work experience in marketing. Nataly began their career in 2016 as a Senior Marketing Project Manager at RealWeb Digital Agency. In 2019, they moved on to become a Campaign Lead at SEMrush, where they were responsible for campaign management in SEMrush Academy (US, UK, ES). This included planning, creating, maintaining, and implementing marketing campaigns (email marketing, social media, SEO, paid social, paid video, paid search), as well as preparing marketing materials and writing website content. In 2020, Nataly took on the role of Product Marketing Manager at Hexway, where they were responsible for Go to market strategy creation and implementation for the Hexway products (US, UK). This included conducting competitors research, creating positioning (based on pain points and buyer personas), analyzing data and marketing results (Google Analytics, Google Search Console), and creating technical requirements for designers and developers. In 2021, they moved on to become a Product Marketing Manager at ManyPixels. Currently, they are the Head Of Marketing at Apphud.

Nataly Aleksakhina obtained a Master's Degree in Social Psychology from the Russian Presidential Academy of National Economy and Public Administration (RANEPA) between 2009 and 2014. Since then, they have obtained a number of certifications, including Product Design, Prototyping, and Testing from the University of Maryland in August 2022, Product Mindset from skillsetter.io in February 2022, Achieving Product-Market Fit from the University of Maryland in December 2021, Product Management Fundamentals from the University of Maryland in November 2021, an Advanced Business English course from Cambly Inc. in October 2021, a Content Marketing course from HubSpot Academy in March 2021, an Inbound Marketing course from HubSpot Academy in January 2021, and a Project Management course from Semrush in October 2020.