Zoey Nguyen

Zoey Nguyen is a Marketing and UI/UX Designer at Appical since July 2020, focused on enhancing the Appical brand through customer-centric storytelling and strategic design. Responsibilities include researching and designing user experiences for global onboarding, creating visually compelling product marketing mockups, and developing tailored strategies for new customer segments. Previous roles at Appical included Customer Segment Strategy Lead and Marketing & Design Assistant, where Zoey contributed to branding, graphic design, and promotional materials. Educational qualifications include a Bachelor of Arts in Communication and Media Studies from HU University of Applied Sciences Utrecht and a Creative Business degree from Utrecht University of Applied Sciences. Additional experience includes internships in marketing and graphic design, along with leadership in public relations and event management.