Apple C. is an experienced professional in business development, currently serving as the Senior Business Development Director for Global Branding Solutions at Appier since July 2017. In this role, Apple C. focuses on strategic planning and go-to-market strategies for the Hong Kong region, collaborating with top agencies and industry partners to foster business opportunities. Additionally, Apple C. holds leadership positions at IAB Hong Kong and has previously worked at Yahoo and Sudden Weekly - Next Media Limited. Academic qualifications include a Master of Business Administration from The Chinese University of Hong Kong and a Bachelor of Engineering in Electrical and Electronics Engineering from City University of Hong Kong.
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