Heather Tu is an accomplished Director of Product Development at Appier, where since April 2015, innovative cross-screen analytics platforms and programmatic TV ad solutions have been developed, enhancing advertisers’ capabilities. Previous experience includes serving as a Product Manager at Yahoo! Inc. from May 2013 to February 2015, where product strategies for leading finance websites in Taiwan were redefined and successfully launched. Earlier roles at Corel Corporation involved managing a significant product line with P&L responsibilities, while initial career experiences included product planning at iaSolutions and project management at PCCW GLOBAL. Heather holds an MBA from Washington University in St. Louis and a Bachelor’s degree in International Business from National Taiwan University.
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