Jiaying Li

Jiaying Li is an experienced professional in customer success and conversion rate optimization, currently serving as the Associate Director of Customer Success at Appier since July 2023. Prior to this role, Jiaying held positions such as Sr. Director of Conversion Rate Optimization at LiftCentro, where responsibilities included website assessments and developing CRO strategies. Jiaying's experience also includes leadership roles at Vpon Big Data Group as Data Solution Director, overseeing client success at Adobe as Head of Customer Success for the Digital Experience division, and managing digital reporting processes at Wunderman as Sr. Data Manager. Earlier career highlights include roles at OpenText as Client Success Manager, HP as Sr. Analyst in CRO, and Ogilvy & Mather as Account Executive in event planning. Jiaying holds a Master's degree in Direct & Interactive Marketing from New York University.