Harris Castillo

Harris Castillo has a diverse work experience. They started their career at El Diario Vasco as a Digital Marketing Assistant in 2014. They were responsible for managing social media profiles, writing blog content, and implementing a successful digital communication strategy on Twitter.

In 2014, Harris Castillo also joined Apple Tree Communications as an Account Executive. They worked on PR and Digital plans for clients such as Mahou, Nike, GSK, Movember, and Fox Life. They handled various tasks like clipping, report preparation, press releases, budgeting, interviews, media relations, influencer relations, event coordination, and proposal development. They also managed Apple Tree's internal social media profiles and organized innovation sessions.

At Apple Tree, Harris Castillo progressed to the position of Senior Account Executive, where they focused on strategic planning, communication execution, and celebrity and influencer management for clients like Mahou, Nike, and Destino Pacha Resort.

Later on, in 2018, they became an Account Manager at Apple Tree, where they led and coordinated PR teams for multiple clients. They developed and implemented strategic and creative proposals in both traditional and digital PR.

In 2019, Harris Castillo took on the role of SEEDS Content Director at Apple Tree, continuing to contribute to the company's PR and communication strategies.

In 2020, while still working at Apple Tree, they also joined Brother Madrid Escuela de Creativos as a Professor, teaching creative subjects.

Their most recent position is Head of Culture & Entertainment at Apple Tree, a role they have held since 2022. In this position, Harris Castillo leads and implements communication and content strategies for clients like Mahou, Electronic Arts, Oatly, Tony's Chocolonely, and Rastreator.

Harris Castillo obtained a Licentiate Degree in Journalism from the Universidad del País Vasco/Euskal Herriko Unibertsitatea in 2013. In 2014, they completed a Master's Degree in Communication Research from the University of Navarra.