Julio Fernández-Sanguino

Julio Fernández-Sanguino is a seasoned digital transformation and business development professional with extensive experience in leading digital strategies for multinational companies across various industries. Currently serving as Digital Director at Apple Tree since December 2020, Fernández-Sanguino previously held the position of Business Development & Digital Transformation Director at Serviceplan Group. With a strong academic background, including a Master's degree in History and a Program in Commercial Management and Sales from IE Business School, Fernández-Sanguino also contributed as a professor at IE Business School and led significant digital projects at Good Rebels. Additional experience includes roles as a Strategy Consultant at Grupo Santander and Accenture, and an internship at PricewaterhouseCoopers.