Anant Mathur

Anant Mathur is an experienced analytics and marketing professional with a proven track record across multiple leading companies. Currently serving as Head of Marcom Analytics at Apple since February 2020, Anant previously held significant leadership roles at Essence as EVP and Global Head of Analytics, overseeing a team recognized with numerous industry awards. Anant's expertise spans various organizations including Walmart eCommerce, where analytics across all disciplines were led, and Starcom MediaVest Group, as SVP and Director of Strategy and Analytics, focusing on driving ROI through marketing optimization. Anant's career includes impactful positions at UM Worldwide, Yahoo!, Microsoft, marchFIRST strategy consulting, and Unilever (India), showcasing a strong foundation in marketing and analytics. Educational credentials include an MBA in Marketing from the Indian Institute of Management, Calcutta, and a BA (Hons) in Economics from Shri Ram College of Commerce.