Christian Lim has extensive experience in leadership and management within the technology sector. At Microsoft, Christian served as the Business Group Leader for the Philippines and then became the Country COO, contributing to strategic operations from October 2015 to October 2017. Following this, Christian was a member of the Board of Directors for the IT Association of the Philippines from February 2018 to June 2019. Prior to Microsoft, Christian held various roles at PLDT, including E-Commerce Head, Head of Enterprise Cloud and ICT Category, Product Specialist, Assistant Brand Manager, and Enterprise Group Category Head from January 2014 to October 2015. Since September 2019, Christian has been serving as the Country Manager for Apple. Christian's educational background includes a program completed at INSEAD in 2016.
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