Christoph Setz has extensive experience in retail sales management, beginning with an apprenticeship in retail key account management at Unilever from 1988 to 1994. Setz developed retail channels while serving as Business Manager for Retail & Consumer Products at Compaq Computer Corporation between 1998 and 2002. A tenure as Retail Sales Manager at Toshiba Europe followed in 2002-2003. From 2003 to 2007, Setz held the position of Retail Sales Manager at HEINEKEN Switzerland, overseeing a team and managing retail accounts. Setz transitioned to Apple in 2007 as Retail Manager, focusing on developing the retail channel until 2017, when the role shifted to Country Consumer Sales Manager, responsible for all consumer-oriented partners, including distribution. Educational background includes a Betriebsökonom HWV degree from Züricher Fachhochschule Winterthur.
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