Denis Petrochenkov

Denis Petrochenkov is a seasoned project and program manager with extensive experience in retail and commercial construction. Notable roles include Project Manager at Drees & Sommer, where support was provided to international teams, and WW Installation Program Manager at Apple, focusing on partner and customer experience enhancements. As Head of Store Concept Design at MODIS, Denis led the development of a new store concept for over 300 locations. Previous experience includes managing store planning and rollout for prominent retail brands at Gruschwitz GmbH and overseeing large-scale construction projects for H&M across Russia. Additionally, Denis served as Head of Project Management at Regstaer LLC, led operations at Aedas’ Moscow office, and was Head of Store Concept at O'STIN, managing a fleet of 800 stores. Academic credentials include a Master’s Degree in Brand Management & Buying in the Fashion Industry from the Higher School of Economics, coupled with experience as an Associate Professor in retail design and planning.