Melanie Marcell

Senior Director, Applecare Digital | Promotion: August 2022

Melanie M. is an experienced professional in the digital customer experience field, currently serving as a Senior Director of AppleCare Digital at Apple since June 2013, where Melanie has advanced through several leadership roles. With a strong focus on transforming post-purchase digital product experiences, Melanie has led global teams in developing innovative strategies across web, content, and social media to enhance customer support. Prior experience includes significant positions at Activision, U.S. Bank, GE Capital, and The Walt Disney Company, where Melanie contributed to digital commerce, web strategy, and product development initiatives, driving efficiency and enhancing client satisfaction. Melanie holds a degree in Psychology from California State Polytechnic University-Pomona.

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San Francisco, United States

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