Samantha Paylim has a diverse background in global retail engagement, marketing, and communications, currently working at Apple since June 2021 in roles focused on both Global Retail Engagement & Marketing and Global Retail Communications. Prior to Apple, Samantha held multiple positions at Benefit Cosmetics from October 2012, including roles in Global Events & Communications, Global PR & Communications, and International Business Development & Public Relations. Earlier experience includes a role in product management and marketing at Intuit, participation in a rotational development program, serving as Assistant General Manager and Marketing Manager at Octagon Marketing, and a marketing/PR position at FELLINI Gallery. Samantha earned an International Business degree with a focus on Marketing from ESCP Business School and a BBA in Marketing, International Business, and French from Texas McCombs School of Business.
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