Sutira Phrakaysone

Sutira Phrakaysone is a seasoned marketing professional with extensive experience in the technology and gaming sectors. Currently serving as the Head of Marketing Integration, Channels & Operations for the App Store at Apple since December 2019, Sutira leads a team focused on enhancing value for developers and customers. Previous roles at Apple include Head of Advertising and Social Media Marketing and Head of Digital Advertising, where significant achievements included quadrupling advertising budgets and supporting high-profile game launches. Prior positions at Blizzard Entertainment and King involved directing global media activation and senior management in performance marketing, contributing to successful campaigns across multiple popular gaming franchises. Sutira holds a Bachelor's degree in Information Technology and Administrative Management from Central Washington University.