Yangyang TAI possesses extensive experience in digital marketing and brand management across various industries. Notable positions include Assistant Digital Manager for O2O Business at Starbucks China, overseeing digital operations for over 6000 stores, and Assistant Digital Marketing Manager for the delivery business, managing end-to-end marketing for digital ordering services. Prior experience as Senior Regional Account Manager for Sensodyne at Grey Group involved leading brand marketing strategies in the Greater China market. Currently serving as Customer Engagement & Channel Marketing Lead at Chapter Home, TAI drives user growth and brand development for a start-up in the home furnishings sector. Recently appointed as Marketing Manager for Apple Pay and Tap to Pay on iPhone in Greater China, focusing on user acquisition and revenue growth. TAI holds a Master's degree in Journalism and Communication from Shanghai University.
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