Appliances Online
Lucas Ng has extensive experience in marketing and customer acquisition. Lucas served as the Head of Marketing at Appliances Online, where they oversaw all online marketing channels. Prior to that, they were the Head of Customer Acquisition at the same company, where they implemented various strategies to drive customer growth. Lucas also held the role of Head of Search at DesignCrowd, where they led the search marketing and analytics team and played a key role in optimizing paid acquisition and organic search. Lucas has also worked for Fairfax Media as an Online Marketing Manager and Director of Search and Analytics, and for Reckon Singapore as a Webmaster. Additionally, Lucas had freelance roles as a Blogger for SEOmoz and a Writer for Goal.com.
Lucas Ng attended James Ruse Agricultural High School from 1992 to 1997. Lucas then pursued a B.Commerce degree in Information Systems and Accounting at UNSW from 1998 to 2003.
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Appliances Online
John Winning was working in his family's century-old bricks and mortar retail business, Winning Appliances, when he saw the growth opportunity to sell whitegoods online. Despite John's enthusiasm for appliances, his family did not believe online retail could be successful, and in 2005 at just 21 years of age, John set out with a $50,000 business loan and founded a stand-alone online retail business. Appliances Online catered to a growing market of Australians looking for an efficient, streamlined shopping experience that's affordable, convenient and hassle-free. Although the site initially catered to time-poor consumers looking for a replacement item in the Sydney area, the business' customer base has evolved to include builders, real estate property managers and renovators from all across Australia. Expansion has occurred at every level of the business. Appliances Online now employs over 250 people and operates nationally via its own trucks and centralised warehouses in NSW, VIC, QLD, SA, WA, NT and satellite warehouses in Heatherbrae and Canberra. Appliances Online’s investment in customer service, technology and logistics has allowed for complete end-to-end service. Something which has been recognised and awarded nationally and internationally, when Appliances Online was awarded with Best Customers Service by the World Retail Awards in 2014. Providing exceptional customer service has been the driving force behind the success and rapid growth of the online retailer, which is now arguably one of Australia's most successful online start-ups.