Yaakov Greenshpan

A prominent scientist in human factors and cognitive psychology, with over 15 years of experience research, development and consulting in the fields of cognitive training, human-computer interaction, safety, health care systems, and multi-platform applications. Dr. Greenshpan directed the development of the first ever sport-specific brain training systems – the Basketball IntelliGym and the Hockey IntelliGym, two award-winning applications proven to be highly effective in elevating players game by tens of percents, as well as reducing number of injuries. Before that he set up and managed the Application Unit at the Research Center for Work Safety and Human Factors Engineering at the Technion. He holds a Ph.D. in Industrial Psychology and Human Factors Engineering.