Brian Murphy

Brian Murphy is an experienced professional in the gaming and digital advertising sectors, currently serving as the Head of Gaming GTM at AppsFlyer since October 2019, where responsibilities include overseeing strategies for Privacy Cloud and Creative Analytics, with a focus on leveraging artificial intelligence to enhance data capabilities. Previously, Brian co-chaired the Mobile Programmatic Working Group at IAB and held senior leadership roles at companies like Buildbox, Verizon Media, Yahoo, Flurry, Adknowledge, and Super Rewards, establishing strategic business development initiatives and partnerships within the mobile app economy and gaming industry. Brian holds a B.A. in Economics from San Diego State University.