Lena Katz is an experienced technology executive currently serving as VP of R&D at AppsFlyer since June 2024. Previously, Lena held the position of Chief Technology Officer at Selina, managing strategic and operational aspects of the Tech organization, including a SaaS Property Management System and booking platforms aimed at increasing revenue. Lena's background includes roles as VP of R&D at Gett Delivery, where contributions to the last-mile delivery marketplace were made, and Head of R&D at Gett, focusing on marketplace efficiency. Early career experience includes a managerial role at Hewlett Packard Enterprise, developing automation frameworks, and serving as a technical officer in the Israeli Military Intelligence. Lena holds a Bachelor of Science degree in Electrical, Electronics, and Communications Engineering from the Holon Institute of Technology.
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