Selina is one of the world’s largest hospitality brands built to address the needs of Millennial and Gen Z travelers, blending beautifully-designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today’s nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad.

Hotels & Hospitality

Selina

Elad Nir is the current Chief Marketing Officer at [Selina](/org/selina). Elad has also held positions at 888holdings and Danshir as Head of 888poker and VP, and Business Strategy Senior Consultant, respectively. Prior to that, they were with Omrix Biopharmaceuticals (J&J) as an Industrial Engineer and Project Manager. Elad Nir has a wealth of experience in different industries and organizations, allowing him to bring a unique perspective to their current role at [Selina](/org/selina).

Elad Nir completed a Bachelor of Science in Industrial Engineering at Ort Braude College of Engineering.

Their manager is Rafael Museri, Co-Founder & CEO. and Tzvi Kopetz - VP, Marketing reports to Elad Nir. They are on a team with Shahar Tal - VP, Software Engineering, Daniel Rudasevski - Chief Business Development Officer, and Barbara Zubiria - Global CFO.

Elad Nir

Rafael Museri is the CEO of [Selina](/org/selina), a company located in West Ealing, England, United Kingdom. He has a team of 9 individuals working under him.

Rafael Museri

Sarah Brookes is the Chief People Officer at [Selina](/org/selina). Sarah has previously served as the Chief People Officer at Formula E Holdings and as the Senior Director, People Operations - EMEA at [WeWork](/org/wework). Prior to that, they were the Global HR Operations Director at [Merlin Entertainments](/org/merlin-entertainments-plc), responsible for HR across 23 countries, over 105 attractions and 26,000 employees. Sarah has also served as the Head of Human Resources and Training at HobbyCraft and as a Regional HR Manager at De Vere Group.

Sarah Brookes has a certificate in executive coaching from Henley Business School, a masters in personnel and development from [Solent University](/org/solent-university), and a bachelor's degree in human resource management from [Solent University](/org/solent-university). Sarah also has an A-level in Spanish from Richard Taunton Sixth Form College and A-levels in psychology, business studies, and theatre studies from Itchen Sixth Form College.

Their manager is Rafael Museri, Co-Founder & CEO. A direct report to Sarah Brookes is and Pablo Fernandez - Director of Talent Acquisition. They work with Barbara Zubiria - Global CFO, Paulo Pena - Global COO, and Shahar Tal - VP, Software Engineering.

Sarah Brookes

Kunal Bharti is the current VP of Global Sales & Distribution at [Selina](/org/selina). Prior to this, Kunal was the Senior Director - Global Head of Strategic Partnerships (Sales and Account management) at trivago from July 2018 to January 2021. From July 2017 to July 2018, Kunal was the Director Of Strategic Partnerships, EMEA at [HRS Group](/org/hrs-group). 

Kunal has over 18 years of experience in the hospitality industry. Kunal started their career as a Guest Services Officer at Taj Group of Hotels from January 2002 to December 2004. Kunal then became a Sales Manager at The Imperial from January 2004 to December 2006. In 2008, Kunal joined Worldhotels as their Director of Global Sales Performance where they were responsible for formulating strategies, streamlining and optimization of the global sales organisation spanning 32 sales offices and 350 properties worldwide. Kunal held this position for 9 years until they left in 2017. 

After leaving Worldhotels, Kunal took on the role of Director Of Strategic Partnerships, EMEA at [HRS Group](/org/hrs-group) from July 2017 to July 2018. In this role, they were responsible for developing and executing the EMEA Partnership strategy in order to drive profitable revenue growth. Kunal then left [HRS Group](/org/hrs-group) to join trivago as their Senior Director - Global Head of Strategic Partnerships (Sales and Account management) in July 2018. In this role, they were responsible for leading and managing the trivago Partner Services team which is responsible for the commercial relationship with trivago’s hotel partners globally. 

Kunal has been with [Selina](/org/selina) since January 2021 and is currently their VP, Global Sales & Distribution. In this role, they are responsible for leading [Selina](/org/selina)’s sales distribution efforts across all channels globally.

Kunal Bharti has completed a Global Leadership Program at The Wharton School, where they focused on managing uncertainty and leading organisational change. Kunal also holds an Executive MBA from the University of Southampton, where their focus was on strategy. Finally, Kunal holds a Bachelor of Science in Hotel Management from the Institute of Hotel Management in Lucknow.

Kunal Bharti reports to Guy Leder, SVP, Commercial.

Kunal Bharti

Shahar Tal is the Vice President of Software Engineering at [Selina](/org/selina). Shahar has held this position since June 2018. Prior to that, they were the Executive Vice President of Software Engineering at [Selina](/org/selina) from February 2022 to June 2018. Shahar also served as the B2C Chief Technology and Innovation Officer at 888holdings from June 2007 to June 2018.

Shahar is responsible for overseeing all technological aspects of [Selina](/org/selina), including software architecture, project management, devops, mobile and web applications, platform development, backoffice operations, data platform and data science, and tech innovation lab. Shahar has also built the Technology organization from scratch and led it through [Selina](/org/selina)'s IPO.

Shahar Tal attended The Academic College of Tel-Aviv, Yaffo, where they earned a B.Sc in Computer Science.

Some of their coworkers include Daniel Rudasevski - Chief Business Development Officer, Paulo Pena - Global COO, and Guy Leder - SVP, Commercial. Shahar Tal reports to Rafael Museri, Co-Founder & CEO.

Shahar Tal

James Halsall is the current Director of Operations for [Selina](/org/selina), a position they have held since March 2019. Prior to this, they served as the Managing Director for Private Consulting / Interim Management from January 2017 to February 2019. In this role, they were responsible for successfully leading business change assignments with a variety of clients within the hospitality and leisure sector. 

Some of their notable achievements include developing and implementing a global F&B standardisation strategy, launching a new concept brand, and spearheading a successful start-up strategy for a new brand launching in London. James is also experienced in people re-organisation and financial planning, and has a proven track record of solving inefficiencies within an organisation. 

Under James’ leadership, [Selina](/org/selina) has seen significant growth across Europe. James has successfully led site development, partnership negotiations, operation management and investment planning for [Selina](/org/selina) hotels in Portugal, the United Kingdom, Germany, Austria, Israel, and Greece. With their wealth of experience in the hospitality industry, James has been instrumental in [Selina](/org/selina)’s success in becoming one of the world’s fastest-growing hospitality brands.

James Halsall has a Master of Business Administration from Oriel College, School of Saïd Business School, University of Oxford. James also has a Cert in Business Accounting from The Chartered Institute of Management Accountants and an MSc in International Hotel and Tourism Management (Finance) from The Oxford School of Hospitality Management. James also has a MAAT in Accounting from AAT and a Certificate in Finance, Accounting and Business from ICAEW. Finally, they have a BA Hons in Hospitality Business Management from [Oxford Brookes University](/org/oxford-brookes-university).

They are on a team with and Denis Drossart - Global VP, Operations - Guest Experience & Culture. James Halsall reports to Paulo Pena, Global COO.

James Halsall

Michael Tour is the current Head of Growth at [Selina](/org/selina). Michael has been in this position since February 2018. Prior to [Selina](/org/selina), they were the Director of Marketing and Communications at RED Interactive Agency from January 2016 to December 2018. Michael was also the Manager of Social Strategy at 72andSunny from January 2014 to December 2015, and the Social Media Manager at TBWA\Chiat\Day from January 2013 to December 2014. Michael Tour started their career as an intern at Creative Artists Agency in May 2009 and then at One Talent Management in May 2008. Michael has been in the entertainment industry for over 10 years.

Michael Tour attended the Marshall School of Business at the [University of Southern California](/org/university-of-southern-california), where they studied international marketing and entrepreneurship. Michael then spent a year as an exchange student at the [University of Melbourne](/org/university-of-melbourne), before returning to the United States to attend Harvard-Westlake, a high school in Los Angeles.

Michael Tour reports to Daniel Rudasevski, Chief Business Development Officer.

Michael Tour

Guy Leder is currently the SVP, Commercial at [Selina](/org/selina). Guy has held this position since February 2020. Prior to [Selina](/org/selina), they were the VP Operations at [Sweet Inn](/org/sweet-inn) from October 2017 to February 2020. From January 2014 to October 2017, they were the Head of Sales & Partnerships at ETX Capital. Guy was also previously with DAO Group and iOption as the VP Sales from April 2010 to November 2013 and Sales Manager from January 2008 to April 2010 respectively.

Guy Leder has a BA in Accounting and Business/Management from [Reichman University](/org/idc-herzliya) (IDC Herzliya).

Guy Leder works with Sarah Brookes - Chief People Officer, Paulo Pena - Global COO, and Daniel Rudasevski - Chief Business Development Officer. A direct report to Guy Leder is and Kunal Bharti - VP, Global Sales & Distribution. Guy Leder reports to Rafael Museri, Co-Founder & CEO.

Guy Leder

Pablo Fernandez is the Director of Talent Acquisition at [Selina](/org/selina). Pablo has over 10 years of experience in Human Resources, including previous positions as Global Ops Talent Acquisition Director, Country HR Manager for Argentina and Mexico, and Corporate HR Manager. Pablo has a proven track record in talent acquisition and management, and is passionate about helping companies grow and develop their employees.

Pablo Fernandez has a degree in Human Resources from the Universidad de Ciencias Empresariales y Sociales, a diploma in Leadership and Ontological Facilitation from CEOP Centro de Entrenamiento Ontologico y Profesional, and a certificate in Ontological Professional Coaching from the same school. Pablo also has a degree in Human Resources Management from the Instituto Altos Estudios Sociales y Empresariales del Pilar.

Pablo Fernandez reports to Sarah Brookes, Chief People Officer.

Pablo Fernandez

Tzvi Kopetz is the current Vice President of Marketing at [Selina](/org/selina). Tzvi has previous experience as the General Manager at Dropit Shopping from January 2017 to December 2018 and as the Director of Business Development at Perion Network from January 2014 to December 2016.

At Dropit, Tzvi was responsible for leading cross functional teams and executing the company's web platform and mobile apps. At Perion Network, they were responsible for Business Development, partnerships, strategy, marketing, and sales initiatives. In 2016, they were part of the team that led the sale of Growmobile Engagement to [ironSource](/org/ironsource).

Tzvi has a proven track record of success in their previous roles and is excited to bring their experience to [Selina](/org/selina).

Tzvi Kopetz earned their MBA in Management of Technology, Entrepreneurship & Innovation from [Tel Aviv University](/org/tel-aviv-university). Tzvi also holds a B.Sc in Mechanical Engineering from the same school.

Tzvi Kopetz reports to Elad Nir, Chief Marketing Officer.

Tzvi Kopetz

Barbara Zubiria

Paulo Pena is the Global COO of Selina. He holds a Bachelor of Business in Finance and Accounting from University of Technology, Sydney, and an MBA from Harvard Business School. 

Paulo Pena

Denis Drossart is the Global VP of Operations for Guest Experience & Culture at [Selina](/org/selina). Denis has over 15 years of experience in the hospitality industry, with a focus on brand activation, employee engagement, and company culture. Denis has held various positions within the hospitality industry, including Clubhouse Manager, Food & Beverage Assistant Director, and Chief Experience & Culture Officer. In 2018, Denis co-created, developed, and opened The Bliss hotel, kitchen & deli, an up-cycled, eco-friendly, vintage boutique hotel in the Netherlands.

Denis Drossart attended Collège La Berlière for high school and then went on to study hotel management at BBI Luxembourg & Brussels. Denis has a bachelor's degree in hotel management.

Denis Drossart reports to Paulo Pena, Global COO. Denis Drossart works with and James Halsall - Director of Operations, EMEA.

Selina

Org chart

Teams

Leadership Team

CEO and Executive Team

Founding Team

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