Yanqing Hou

Yanqing Hou's work experience includes positions at various companies. Yanqing began their career as a Marketing Intern at MoraQuest LLC in 2012, where they conducted research and coordinated promotional events. Hou then served as a Peer Mentor at the Illinois Institute of Technology, providing support to international students and organizing group meetings. In 2013, they worked as a Marketing Intern at Fresh Design Studio, conducting market and consumer research projects. Later that year, Hou joined Rise Interactive as an Internet Marketing Analytics, utilizing web analytics tools and creating training materials for clients. In 2014, they held the role of Digital Analytics at Weber Shandwick, where they updated configurations in social media listening tools and implemented reporting strategies. Hou then worked as a Digital Analyst at Changyou.com, developing social media strategies and monitoring trends. Currently, they are employed at AppsFlyer as a Senior Director of Solutions Architect, leading the customer success and solutions architecture teams.

Yanqing Hou completed their Bachelor of Science (BS) degree in Pharmaceutical Marketing and Management from Beijing University of Chinese Medicine in the years 2007 to 2011. Yanqing then pursued a Master of Science degree in Marketing Analytics and Communication from the Illinois Institute of Technology from 2012 to 2014. In addition to their formal education, Yanqing has obtained several certifications, including Career Essentials in Generative AI from Microsoft and LinkedIn in 2023, Sandler Training's Sandler Sales Excellence Program in 2021, Motivating and Engaging Employees from LinkedIn in 2020, and Google Analytics Individual Qualification (GAIQ) and SQL for Beginner Data Analysis from Google and Udemy, respectively.