Alexandra De Clerck

Alexandra De Clerck is the Head of Marketing at AppTweak. Alexandra has over four years of experience in digital marketing and has worked with clients in a variety of industries.

Alexandra started their career as a Digital Advertising Specialist at Brand & Mortar, a digital marketing agency in Toronto. There, they launched and managed brand awareness and lead generation advertising campaigns on Facebook, Instagram, Twitter and LinkedIn for numerous clients. Alexandra also developed and managed SEM (search, display and Google Shopping) campaigns for companies in various industries.

In 2016, Alexandra was hired as the Director of Digital Products at Reshift Media Inc., where they defined the overall strategy and product road map. Alexandra collaborated with developers and cross-functional teams to implement an agile development process to manage the product backlog. Alexandra also developed the go-to-market and user acquisition strategy.

Most recently, Alexandra has been working as the Head of Marketing at AppTweak, where they are responsible for developing and executing marketing plans to promote the company’s products and services.

Alexandra De Clerck has a MSC in Global Entrepreneurship from emlyon business school, a MSc in Business Economics from KU Leuven, and an Erasmus Exchange Program from Jönköping International Business School. Alexandra is certified by Google in Adwords and Analytics Fundamentals, and by Facebook in Facebook Blue Print Certified Buyer.

Some direct reports include Oriane Ineza - Content Marketing Specialist, Alexandra Duquenoy - Digital Marketing Designer, and Sukanya Sur - Content Marketing Specialist. Alexandra De Clerck works with Laurie Galazzo - CRO, Madeleine Le Sergent - Talent Acquisition Manager, and Guillaume Wissocq - CFO. Alexandra De Clerck reports to Olivier Verdin, CEO & Co-founder.