İlayda G.

İlayda G. is a Junior App Growth Consultant at AppTweak since July 2025, with previous experience in various marketing roles, including a Marketing & Communication Intern at PwC and an Assistant Brand Manager Trainee at Reckitt. Notably, İlayda analyzed sales data for Belgium and the Netherlands to inform strategic decisions while contributing to promotional materials for the Durex brand. İlayda also served as a Digital Marketing Support Engineer at Jotform, developing a comprehensive competitive analysis and evaluating Salesforce AppExchange integrations. Early career experience includes a digital marketing internship at Student Energy and project leadership in organizing industry events as part of Bilkent Üniversitesi Genç Girişimciler Kulübü. İlayda's educational background includes an MBA in Strategic Marketing Management from KU Leuven and a Bachelor's in Management from Bilkent University, complemented by a global business degree from NEOMA Business School.