Sharmeen Mitha-Sehgal has worked in the advertising industry since 1991. Sharmeen began their career as an Art Director at Trikaya Grey, before moving to SSC&B Lintas in 1994. In 1996, they joined Euro RSCG as a Sr. Art Director, followed by a move to Lowe Group (Enterprise Nexus) in 1998, where they held the same role. In 2000, they became an Associate Creative Director at Ambience D'Arcy, and in 2006, they joined Quinn Fable Advertising as Creative Director | EVP. In 2011, they took on the role of Creative Director/Consultant at Ballpoint, Inc., and in 2012, they became the CEO & Co-founder of Appy Couple.
Sharmeen Mitha-Sehgal attended Cathedral & John Connon School from 1980 to 1990. Sharmeen then obtained a Bachelor of Arts (BA) from the University of Mumbai. Sharmeen also attended St. Xaviers College.
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