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Alexandra Fry

Digital Product Lead at APT Travel Group

Alexandra Fry is an experienced digital product lead at APT Travel Group, where responsibilities include managing digital production and promotion across multiple brands, collaborating with developers to enhance online experiences, and overseeing digital marketing strategies for product launches. Alexandra's career encompasses various roles, including digital producer and digital coordinator within the same company. In the education sector, Alexandra serves as a dance teacher at Dance Discovery teaching various ballet and acrobatics levels, and previously instructed the Kinderballet program. Alexandra's background also includes marketing communications at Action Indoor Sports and coaching cheerleading and aerobics at Loreto Mandeville Hall, where notable championships were achieved. Alexandra holds a Bachelor of Business in Marketing and a Bachelor of Communication Design from Monash University, complemented by VCE from Loreto Mandeville Hall.

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