Laura Grosch Cross

Laura Grosch Cross is an accomplished professional with extensive experience in leadership and marketing, currently serving as Chief of Staff to the CEO at Aptean since April 2021, where responsibilities include leading pricing strategies and company-wide initiatives. Prior to Aptean, Laura held various roles at InterContinental Hotels Group (IHG®) from 2007 to April 2021, including Global Director of Brand Strategy and Commercial Performance for Holiday Inn Express and Global Head of B2B Loyalty and Guest Marketing. Laura's expertise encompasses brand strategy development, commercial performance management, and strategic project execution, significantly impacting IHG’s largest brand and overseeing multi-million dollar P&L responsibilities. Laura Grosch Cross holds an MBA from Harvard Business School and a BS in Management from Georgia Institute of Technology.