Aptitude Health
Craig Krugman has over 20 years of experience in strategic development, marketing, branding, and positioning. Craig has served as Senior Director of Strategic Development at Aptitude Health since 2018, where they use data platform-generated research and analytics to drive marketing and product positioning. Prior to this, they were Senior Vice President of Strategic Development at MDoutlook, LLC from 2008 to 2017, where they directed strategic and business development. Craig also held roles as Vice President of Promotional Strategy Group at Omnicom Health - ProEd Communications from 2006 to 2008, Senior Director at MediTech Intl / International Medical Press from 2004 to 2006, Vice President and Director of Client Services at ROI 2 - Getting Influence Right from 2002 to 2004, and Vice President and Regional Managing Director at GM R*Works from 2000 to 2002. Craig's expertise lies in data-driven business intelligence, commercialization and product launch strategies, and marketing.
Craig Krugman earned their Bachelor's degree in Business & Communications from American University, completing their studies from 1974 to 1979.
Aptitude Health
We are the global market leader in evidence-based solutions for life science companies seeking to identify, develop, and commercialize oncology and hematology innovations. With a proven track record of success, we transform the world’s growing scientific and clinical knowledge into better patient outcomes. The expertise of our team is backed by unparalleled access to global disease-state experts and healthcare professionals, making Aptitude Health the strategic partner of choice for the world’s most successful life science companies.