Alex García Brassó has a diverse work experience spanning several industries and roles. In 1995, they worked as a Técnico de Producción at Stradivarius, where they specialized in adapting stores to a younger demographic and oversaw the transfer of production to countries like Morocco, China, and India. From 2000 to 2013, they served as the Consejero Delegado at MISAKO -Frag Comercio Internacional SL-, where they managed the company's growth, opened numerous stores and franchises, and established a production office in China. From 2014 to 2018, they were the Propietario de la Empresa at Celeste Retail S.L., where they successfully opened and managed multiple stores and franchises and developed an e-commerce platform. In 2019, they worked as an Especialista Empresarial at Planeta Lead, applying agile methodologies to lead generation campaigns and optimizing conversion rates. In 2021, they joined Aquí tu Reforma as an Expansion Manager, focusing on digitizing the reform process. Finally, in 2023, they cofounded Universidad Corporativa, a company specializing in implementing corporate universities in various industries, providing personalized training solutions through an advanced online platform.
Alex García Brassó has a diverse education history. Alex pursued an MBA in Dirección y Administración de Empresas from Universitat Pompeu Fabra from 1998 to 1999. Prior to that, they obtained a Doble Licenciatura in Administración y dirección de empresas y Economía from Saint Mary's College of California between 1990 and 1994. Alex completed their Bachillerato at St. Peter's School in Barcelona from 1977 to 1990.
In addition to their formal education, Alex has also obtained certifications in project management. Alex achieved the Professional Scrum Master™ I (PSM I) certification from Scrum.org in November 2021. Furthermore, they earned the Google Project Management Certificate from Google in October 2021.
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