Ashley Schmalbach

Ashley Schmalbach currently serves as the Performance Marketing Manager at Arajet, where responsibilities include leading performance marketing and SEM strategies to enhance direct sales in Latin American and Caribbean markets. Previously, Ashley was the Client Growth Lead for Microsoft Advertising at Aleph Group, Inc., managing a key client portfolio in Colombia and expanding market presence in Ecuador. As Head of Growth Marketing and Brand Strategy at PwC Colombia, Ashley significantly improved digital lead generation and sales through innovative strategies. Prior experience includes positions at Sancho BBDO, Mullen Lowe-Mass, and roles in community and external communications. Ashley holds a degree in Social Communication and Journalism from Universidad de La Sabana and a diploma in Strategic Communication and Marketing.